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Project GfK Content Insights Information Page

Who are we looking for?

We are looking for a total of 1000 participants, who watch content (program, show, news etc) on TV and the internet, with the following profile:

  Chinese Malay Indian Other
Race 575 150 250 25
  15 - 34 years old 35 - 54 years old 55 years old & above  
Age 300 340 360  

What do you need to do?

  1. Once you are selected, our client will send you a 1 minute survey daily, for a period of 4 months, via email.
  2. You just need to complete the 1 minute online survey, anytime, anywhere, before the closing timing for each day.
  3. That's it! No need to install any program.
  4. The first survey will start on 1st Aug 2023, but you need to express your interest to take part asap as once the quota for your profile is fulfilled, we will not be able to take you in. The link to express your interest is at the end of this page.
  5. Participation will be on a first come first serve basis.

What will I get for taking part?

  1. For completing the daily 1 minute online survey, you will get 100 points.
  2. There will also be weekly bonus points (another 100 points) for completing the daily surveys consistently.
  3. You can grab extra points from ad-hoc surveys too!
  4.  At the end of the project, you will be able to earn points worth up to $160, which can be used to redeem e-vouchers for your shopping! Take your pick from these rewards partners:
    ·        FairPrice Group
    ·        Giftano (with brands such as Best Denki, Cold Storage, Giant, Grab, Guardian, 7-Eleven
    ·        Qoo10
  5. You will automatically enter into a lucky draw at the end of the project and stand a chance to win the 1st prize of $888 cash! (Subject to the stated condition below)

        1st Prize: $888 cash

        2nd - 5th Prize: $150 cash each 


            1. Answer diligently at least 90% of the daily 1 min survey send to you for the 4 months period.

What are the criteria for participation?

  1. You are over 15 years old
  2. You are a Singaporean or Permanent Resident
  3. You watch content on TV or Digital Channels regularly
  4. You have a valid mobile number and email address
  5. You HAVE NOT registered / participated in GfK Digital Trends Media Measurement Study (Digital Trends Programme) before
  6. You reside in Singapore

What do I have to do next?

Please read and follow the instructions below carefully:

  1. Click this link to express your interest:
  2. Note: Only those that express their interest to participate via this link are eligible for the lucky draw.
  3. If the quota for your profile is available, we will Whatsapp you the unique link to sign up with our client.

Looking forward to your participation!